Upcoming Features¶

This document outlines features that are currently in development or planned for future releases of MassMailer.

Features Currently In Development¶

A comprehensive upgrade to the email tracking system is currently in active development:

Real-time Open Tracking: Improved tracking pixel implementation with real-time notifications
Link Click Tracking: Track when recipients click links within your emails
Engagement Scoring: Assign engagement scores based on opens, clicks, and replies
Analytics Dashboard: Visual representation of campaign performance with key metrics
Exportable Reports: Generate and download campaign performance reports

Status: Core tracking functionality implemented, analytics dashboard in progress, estimated completion: June 2025

The next-generation followup system will use recipient engagement data to drive intelligent decisions:

Engagement-Based Followups: Different followup paths based on how recipients interact with emails
Multi-step Campaigns: Create complex multi-email sequences with branching logic
Reply Detection: Automatically detect replies and stop followups when recipients respond
A/B Testing: Test different followup templates and timings automatically
Engagement Thresholds: Set specific engagement criteria that trigger or suppress followups

Status: Core architecture implemented, reply detection in testing, estimated completion: June 2025

Integration with third-party analytics and CRM systems:

Google Analytics Integration: Push email engagement data to Google Analytics
CRM Synchronization: Bidirectional sync with popular CRM systems
Data Export APIs: Programmatically access email campaign data

Status: Design phase, estimated start: July 2025

Dynamic Content Blocks: Insert different content based on recipient attributes
Personalized Images: Dynamically customize images for each recipient
Smart Recommendations: AI-powered content suggestions based on recipient data
Template Library: Expanded library of customizable templates

Smart Reply Suggestions: AI-powered suggestions for replying to recipient responses
Sentiment Analysis: Detect sentiment in recipient replies to prioritize follow-ups
Intent Classification: Categorize replies based on detected intent (interested, not interested, had questions, etc.)
Automated Conversation: Optional AI-assisted conversation continuation

Consent Management: Track and manage recipient consent status
Automated Unsubscribe Processing: Process unsubscribe requests automatically
Data Retention Policies: Enforce data retention rules for compliance
Compliance Reporting: Generate reports for compliance documentation

Real-time Notifications: Get notified when important emails are opened or replied to
Campaign Management: Start, stop, and monitor campaigns from your mobile device
Quick Response: Reply to important emails directly from notifications
Voice Commands: Use voice to create and manage campaigns

Have a feature suggestion? We welcome your input:

Our planned release cadence is:

Want to try new features before they're officially released?